Macdough foods (U) Ltd is one of the leading ketchup companies in Uganda with different sizes of packs.

 

Ugandans are groovy, playful, people of colour and really love wearing patterns; a discovery through our studies at Brands and Code.

When a Ugandan family or university student needs sauce they need it for a party or a real meaty feast with friends and family. Chilli and tomato sauces are one of those food products that are only bought at the time of need a reason why Macdo produces really small sachets. To come up with a package that can catch a student/family head on the shelf and still communicate the taste and great use of the sauce we combined a couple of things we thought would do that in this concept; Groovy savanna illustrations of the flavours(main ingredients), descriptive copy of use yet playful and summed up with groovy shapes forming the kitenge patterns.