The Heart 104.9FM Roadshow
A Power Point Presentation
A Power Point Presentation
The Heart 104.9FM Roadshow was a project that required some lateral thinking. I was required to create a holding device that represented Heart's target market. Facebook seemed the most contemporary device. So I created a number of profiles, creating them based on six different typical Heart listeners. Photo's, videos, Likes, Events and personal details represented the target market, bringing the target market to life in a unique way. Art direction by Kirsten Skidmore at The Greenhouse.
