Working closely with Endpoint and Liberty head of visual Maxine Groucutt, the redesign of Liberty’s wayfinding system was vital in helping visitors navigate their way through the labyrinthine store. From the choice of typeface – the versatile and attractive Lexia – to adding the luxury touch of brass elements on the corners, the solution is congruous with the building’s historic fittings but contemporary enough to sit alongside Liberty’s high fashions
