The project started by looking into the psychology of a user selecting the 'Like' button. Put simply, The 'Like' button is a feature that allows users to acknowledge their friends’ items. Facebook recently released statistics saying over 65 million users “like” things daily, but what really drives people to use the “like” button? The most common reason is to show positive feedback for the update. Showing approval, encouragement, engaging in the sarcasm presented in an update, or proving a point are all reasons to “like” an update, whatever it may be. For a company with a presence on Facebook seeking more exposure, this feature can be a powerful tool in helping your fans list grow.

This meant that the Landing Page, in order for the rest of the company page to receive positive attention, should have a likeable/amusing element to it to generate interest. The original design, as shown below, involved incorporating the USP of the company and combining it with humour. Although liked by the company and its Marketing Department, it was rejected in favour of the version which appears below it. Which was seen as a much safer route to take....but I've always had this feeling that if design is safe then it's a waste....like being hungry and filling yourself up with something tasteless but filling, you had an opportunity to do something with it and satisfy a need with something measured and yet you chose the easy route. So I'm showing off both versions here, the way it was originally intended to be, and the way it is.