Uth Oye! (translated as "Get up!") started as a cause-based clothing company that dedicated a percentage of its profits to funding sustainable projects in Pakistan. Aimed at the youth market, Uth Oye! has a distinct eccentric identity that needed to be communicated in all branding materials.
I was asked to design stationary, apparel, promotional items and web graphics.
Creative direction: Babar Rashid Khan
Art direction, design & illustrations: Shehzil Malik
