We love a start-up, and who doesn’t? The dedication and enthusiasm from a start-up business is often infectious, and when me3 came to us they were no exception. me3 are creating a proof of concept app which has yet to be developed, and the founders have a beautifully simple vision: a food photo app for food lovers – think instagram for foodies. Sounds good right? We thought so too (to be honest they had us at ‘food’) and we jumped at the chance to help this exciting project grow.

 

The start-up initially came to us for help in developing their brand identity, and we began by working on their logo. They wanted a fresh, modern identity that had real personality, and would convey a love of food to a young foodie demographic, and was also perfectly clear about what it was – a food and photography app.

 

We went for a striking, colourful identity that is playful, yet clear with it’s intent. The graphic elements used clearly represent food and drink, whilst also combining the recognisable symbol of a location pin with a heart and camera lens – Food, photos, fun, love, and location. We went for a contemporary bold mono line style, and complemented this with the choice of a rounded, sans serif font that adds to the warm personality of the logo. This logo design has given the me3 team a great start to their exciting brand development, and we can’t wait to show you the app once that’s complete.