"We’ve come a long way when it comes to digital marketing in music.
While the nostalgic aesthetic of the tattered gig poster on a city wall will always hold a special place in our hearts, a key place to advertise your music is on Instagram.
They say don’t judge a book by it’s cover, but when it comes to the music biz how people perceive you visually matters a lot. From Bowie’s Ziggy Stardust persona, to Angus Young’s schoolboy outfit, a musician’s image becomes a fundamental part of their identity.
Purists may dismiss this, but in a reality where Instagram is the second largest social media platform in the world, it’s naive to think otherwise. With streaming services and other means via the internet all making millions of bands battle each other for exposure, a good Instagram account can be just as beneficial for a musician as a good song… maybe even more so!"
