ECLIPSE TV    Brand Identity & Digital

 

This new television production company located in Burbank, CA specializes in unscripted shows and live events, and works with all the major networks. We designed a mark that is bold, energetic, fun and playful evoking an eclipse in a fresh, unexpected way. The burnt orange and charcoal gray are slightly unexpected, with copper metallic being used for letterpress business cards. More than the sum of its parts, the bars create several letter E’s through the positive / negative optical effect that emulates the multi-dimensional nature of their business.