This was a 3 week social activation campaign targeting a very small niche audience for Dunlin' Donuts, the coffee drinking LFC fanatics. A throwback 8 bit video game was created so that fans could juggle like the LFC pros for a chance to win a trip to see the Reds play live. Overall  the campaign had 4,192 hastag mentions, 9,214 Registration sign-ups, 2,417 email opt-ins, and one lucky winner!