In 2013, Hartford Mutual Funds set out to create their own identity and unique brand positioning.
They came to SapientNitro with a simple proposition: “Make us known for our global expertise and products.”
They weren’t top of mind among their audience of financial advisors for those types of investments. What they needed was a simple, clear message that put a stake in the ground for their position in the global fund category.
Our strategy was to simply remind financial advisors that smart investing is about the people behind the portfolio – their experience, insights, and expertise.
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