How can you write an announcement to hire a graphic designer? It's basically the same way you writing an ad. The text has informative function and reveals features of the product/service. The text has also motivational function and urges for action. The problem is, no one wants to be part of the function to communicate product/service. Every creative wish to chase his dream and wants not just to be hired, but to be inspired.
Our benchmark was the thought of advertising legend sir John Hegarty "Words are a barrier to communication". We decided to provoke the imagination of the visual artists and we published series of announcements in pictures.
