The Logo and Visual Branding
Iko Eco had to undergo rebranding as the logo was too similar to a political party within Tanzania, giving the brand a rather unintentional subliminal political message. The logo for Iko Eco represents simplicity, cleanliness, and purity, using a geometric font and only 2 colours. The leaf within the logo is proudly borrowed from the parent organisation Anza, responsible for incubating Iko Eco, to reflect their partnership and Iko Eco's determination for social change.
The illustrations and additional assets I have created also reflects the beauty of simplistic rendering and white space, using only basic shapes and lines. The visual branding I have created has been used in a host of different media, from the typical promotional poster to hats and t-shirts.
My biggest challenge with the logo was time as I had to create something within a few hours as it was urgently required for a fundraising event. In a short amount of time, the logo and brand grew larger in audience and impact, becoming something the whole Anza team can be proud of.