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    University brief.
Lunchology is a fictitious school catering brand adapting to life in 2026 by offering personalised lunch boxes to schools. Rather than the existing model of offering hot meals with only one meat and one vegetarian option or having an unhealthy packed lunch full of crisps and soft drinks, children will sent their thoughts and choices to the company via sensory waves who will make a healthy meal tailored specifically for then.

The lunch boxes will come in biodegradable illustrated packaging with customisable greetings and avatars. The illustrated packaging of each box changes depending on the season, anniversary of historical events, and public holidays within the UK. The default illustration is of fruit and veg to promote a healthier diet.