Schutt Sports is the world’s leading manufacturer of football helmets and face guards. They share the players’ passion and excitement for the sport. It was important to express that energy in the redesign of packaging for the retail line. Falk Harrison developed a system of packaging for four helmet grades, plus more than 30 protective football accessories. The end goal of the redesign went beyond informing customers and encouraging purchase, to include motivating retailers to expand the in-store real estate for the line. Touchdown!