After an internal review, The School District of Clayton determined that its visual identity didn’t adequately represent the District experience. They selected Falk Harrison to help refine the focus and execution of their brand. Falk Harrison lead the refresh by engaging with the community, identifying gaps between perception and representation, and then designing a new system of assets, language and tools to help the District better tell their story. 

“I chose to live in this community specifically because of the school district. This project was a chance to make something that would not only serve the District, but contribute positively to the community. That’s something to be proud of.”

With a comprehensive and cohesive brand identity system – including new websites, print collateral, template and photography libraries – the District’s visual brand now shines as brightly as its nationally recognized reputation.