+ Re-brand

 

El Autobus is a full service creative studio and production company. Their work varies from building the personality and identity of small start-ups to helping well-known corporate brands find their groove. Creativity is the common thread: finding the most memorable and effective way to achieve a communication goal while creating a great consumer experience along the way.

 

For the re-branding, we retrofitted the old Autobus look with its new values, utilizing the original Kombi with wings logo and imagining what its boarding ticket would look like. The outcome is a modern and dynamic take on vintage bus tickets, through which we showcase El Autobus' four main services: branding, advertising, production and content creation.

 

Iconography
Showcasing El Autobus’ 4 main services and its identity. All created to look like stamps found on vintage bus tickets.

 

Photography
we imagined our beloved Kombi taking a road trip through Miami and created various scenes to represent everything El Autobus stands for: approachability, creative work and a small but dedicated team.

 

Logo
Created to be modular, to represent El Autobus’ current and future services.

 

Typography
Custom typeface, drawing inspiration from vintage public transportation typography, paying particular attention to vintage buses.