It goes without saying that we had fun working with our new client Canadian Mountain Holidays(CMH) on their new brand video. I mean, heli-skiing in the Canadian backcountry… we’re not complaining. However, telling the CMH story was laced with a creative challenge.
We wanted to transcend the typical ski flick and show the emotional elements at the core of the heli-skiing. After all, the CMH experience is more than just epic powder skiing. It’s rooted in the camaraderie foraged with the people you’re with, the restorative power of the mountains, and discovering your best self, high up in the Canadian backcountry. You know, the extra stuff. The stuff that creates memories you will cherish for years. The stuff you’ll never forget.
We worked with our good friends at Camp 4 Collective to help tell a story of heli-skiing woven with emotion. Just check out CMH’s video and you’ll see what we mean.
(It’s okay, we watched it more than a few times too.)