Brief:
Yaumi is a brand that has a wide range of flavored snack products, such as: Cup cakes, croissant, biscuits, puffs and so on. Since the awareness level was very low, the challenge was to make this brand the talk of the town among the fierce competition.
Insight:
The world is still discovering and proving the link between Food & Mood. Therefore, we capitalized on this interesting fact in a flavorful fun way.
Creative:
Since the brand awareness is not high. We’ve decided to use the brand name “YAUMI” and its definition in our communication, since it’s a very descriptive name and can lead to brilliant results.
What Does “YAUMI” mean?
YAUMI means "Daily" and “My Day” as well.
Key Message: Jazz up your day with YAUMI products
Sub Message: Add some Flavor to your Daily Greetings Lingo
Campaign Line: Keif Yaumak? (How’s your day?)
