Launch campaign for a new breed of shoe by New Balance called Omni, a hybrid that merges classic NB lifestyle shoes with elements of performance. Designed with a modern urban lifestyle in mind, the campaign was meant to create a sense of motion and style, while working within the new brand look and feel. Assets were developed to work at retail and online.
Creative Direction/Art Direction/Design by Adam & Co.
Styling by Abby Bielagus
Photography by Jesse Burke
