Adam & Co. was commissioned by the amazing team at David & Goliath to provide art direction and illustration for Zico Coconut Water’s “Flourish” campaign featuring Jessica Alba. The concept was based on the idea that coconut water energizes you from the inside out. We photographed over 100 different flowers to create a library of elements to illustrate the campaign. Jessica was shot by celebrity photographer Sebastian Kim whose images we then embellished with floral elements. Adam & Co. The campaign ran as print, online and outdoor in key markets and influenced the redesign of Zico’s website.
Photography by Sebastian Kim