BRBAUEN® DESIGN's profileBraz de Pina's profileLuis Feitoza's profileMurilo Pascoal Vasconcelos's profileRodrigo Francisco's profileVerônica Sauthier's profile+4

Maxsushi - Brand Design

Multiple Owners
•
Branding
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji



MAXSUSHI - Brand Design

2016  | Restaurant Franchise

Maxsushi is a japanese food franchise founded in 2007 that is present in nine states of Brazil. It based on the "casual food" model and the brand provides a valuable experience through quality products and caring customer service. In 2015, we built a new strategy for maxsushi to position itself as a japanese experience provider to enhance its differentiation from competitors and for growth of identification among their customers across all touch points of the brand.

Honors & Awards
• 12th Brazilian Graphic Design Biennal - 2017
• ABF+Retail Design Institute, Brand Design, Gold Award - 2016
• The Dieline - Feature





japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji



From commodity to brand experience

To become a brand experience, we outlined the main opportunities and strenghts to promote identification with the public and balance the quality differentials between the promise and the brand deliver. Implement the perception to all the guests (consumers and franchised)

Old differential: Japanese fast-food
New differential: Japanese experience


japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
Photography: Emmanuel Gonçalves
 




Your Japan, your way.
 
Modern, fun and young. With these atributes, we developed a platform for the brand to create distinction, bringing forward the new qualities: taste and sympathy. A personality "kawaii" is a tribute to the japanese culture, with lots of references from Japan, which are already part of our client’s mind.
 
 
 
 
 
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
Truly japanese
 
Never having lost its essence, the japanese culture develops and transforms behaviors.
Japan has arrived with a lot of wisdom, fun and sympathy in western countries. We have brought these aspects to the verbal and visual identity by being a tribute and a celebration of these lovely concepts. From the logo to the mojimax drawings, we considered the traditional aspects, how they have developed in Japan and brought a truly japanese identity, full of personality and functionality. As it is a franchise, we had to compose diverse elements to form the identity to communicate recognition.
 
 
 
 
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
 
 
 
 



Brand Standards / Brandbooks
Speaking of a franchise operation, brand standards are necessary for the correct use of the brand throughout so many mediums. To prevent all sorts disconnections and set the standards, we produced three specific standard brand books: Visual, Verbal and Social identities which establish all usage standards for printed, digital, social and store branding material. 
 

 
 
 
 
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji
japan Sushi red colorful Cherry Blossom japanese maxsushi franchise brand identity brand positioning japanese food Mount Fuji


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Instagram: www.instagram.com/brbauen
Twitter:  www.twitter.com/BRBAUEN

CREDITS
Creative Direction / Design: Rodrigo Francisco & Braz de Pina
Brand Strategist: Luis Feitoza
Design Development: Verônica Sauthier & Murilo Pascoal
Store/Food Photography: Emmanuel Gonçalves
Social Strategist: Frank Michael
Copywriter: Ana Luisa Machado
Print Production: Cirgráfica




Maxsushi - Brand Design
Published:
BRBAUEN® DESIGN's profileBraz de Pina's profileLuis Feitoza's profileMurilo Pascoal Vasconcelos's profileRodrigo Francisco's profileVerônica Sauthier's profile+4
Multiple Owners

Owners

BRBAUEN® DESIGN's profile
Brazil
Braz de Pina's profile
Redmond, WA, USA
Luis Feitoza's profile
Goiânia, Brazil
Murilo Pascoal Vasconcelos's profile
Goiânia, Brazil
Rodrigo Francisco's profile
Brazil
Verônica Sauthier's profile
Brasília, Brazil

Maxsushi - Brand Design

Max Sushi is a japanese food franchise founded in 2007 that is present in nine states of Brazil. It based on the "casual food" model and the bran Read More

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