Audi Bethesda Giveaway Launch Campaign
Advertising + Broadcast + Digital + Social Media

We collaborated with Audi Bethesda to produce an integrated, six-week launch campaign, which included television, targeted direct mail, Pandora radio advertising, and a mix of organic and paid social media promotions. The winner of the contest received a 2015 Audi A3 Sedan.

The social contest was hosted on Audi Bethesda’s Facebook page and audibethesda.com using Woobox, a popular third-party contest application. Entrants were encouraged to show where they'd go in a new Audi by sharing an original photo via social media. The #goaudibethesda hashtag was used to help others find and join the conversation.

The launch campaign was a success with over 3,000 entries and over 100,000 contest visits. Audi Bethesda exceeded its sales goals during the launch promotion and that momentum continues today. Nationally, Audi achieved its best-ever June sales in the U.S., marking the 54th consecutive month-over-month sales record and the third-best monthly result ever in the U.S. market. The A3 model line achieved record sales in June with a 42.0% increase over June 2014 sales.

 

Creative Direction | Social Media