PK Group is an independent laboratory specialized in the analysis of indoor and outdoor environments. With an outmoded identity PK Group felt that it was time for a makeover. The development of a new visual identity took off aiming to achieve a modern and neat, yet at the same time visually intriguing, look that would represent the cleanliness of the laboratory, starting with the development of a new logotype. With the symbolism of indoor and outdoor environments through the arrows pointing towards and away from the figurative house wall, while at the same time presenting the letters P and K, the new logotype has a double meaning and is performed with an overall distinct and clean design.

A seamless pattern was then created by repeating the logotype in all directions, which gives a repetitive and eye-catching design with a wide range of possible uses.

Developed at Accidens in 2014.