Futec is a well known Egyptian company mostly famous for its cornices, gypsum boards and other interior and exterior finishing products. This exhibtion Futec aimed to get out of its skin and show off their new line of modern cornices and interior finishes hence they have chosen their slogan "It's a modern modern modern world".

 

- For this exhibition I have taken a simple and minimal design direction to make the visitors and clients able to imagine the modern cornices installed in their own homes instead of the traditional display of cornice samples on walls which doesn't allow the client to engage with the product. Therefore the exhibition is a series of rooms furnished and presented in a modern attractive look, The furniture and accesories placed in each room are the same color of the wall to make the white cornice stand out.