Magnet Sets Collection
With a huge New York City photo collection, all signed by the photographer Konstantino Hatzissarros this brand new product was launched in the middle of 2014 and it was a success.
Stores located in famous places such as Chelsea Market, Tenement Museum, MoMA, Museum 9/11, Liberty Museum, among others is selling the entire collection and with great feedback for tourists and natives.
{ Concept } + { Layout Proposal } + { Results }
Full artwork of 1st E-mail marketing - promotional. {launch product}
{ Concept }
My participation in this product was with the art creation of the infographic using curious & fun facts about NYC.
The magnetic sheet needed a support to stay well hold in hooks in the shop stores. It was suggested to enter the coated paper card with funny and curious facts about New York City. which could cause interest to consumers pick up the product at hand.
Beyond the scope of being part of the package, the art was printed on a material that can be reused later. As a bookmark or sticked together with the magnetic on surfaces to decorate.
{ Layout proposal }
• Causing curiosity for the person taking the product at hand
• Generate the need to make the collection
• Gifting someone
• Causing curiosity for the person taking the product at hand
• Generate the need to make the collection
• Gifting someone
{ Results }
This brand new product has had great results and feedback. To be a new product, exceeded sales expectations compared to other company's products. In addition, the idea for reuse the support card for something that would generate interest and added value as a new product was a smart solution.
Client: www.psarisproductions.com
Art Direction and graphic design: Thalita Molina C Oliveira
New York City / 2014
