Timeless Taste
Objective: Drive usage of Glad Cling Wrap products by highlighting its food protection capabilities.
Insight: In this region, people tend to overstock on food. Most of it ends up going to waste. Glad loves food and hates waste. So we wanted to communicate the advantages of its Cling Wrap products that help preserve food, in an engaging way.
Idea: A print and poster campaign that communicated how Glad Cling Wrap protects your food today so you can enjoy it in the future.
The headlines have a disruptive combination of past and future tenses that brought the idea to life.
Client: Clorox + ECD: Firas Medrows GCD: Zahir Mirza + ACD/AD: Hande Guler + SCW: Sarah Salem + Retoucher: Sanu Raju + Account Director: Ruchdi Aragi
Head of Production: Glory Fayad + Production Manager: Ashish Varghese + Media Agency: Racha Semaan / Abdullah Saifieddine / Noor Osman
