Brief:
Our client, FinansLeasing, wanted to promote a new B2B campaign for businesses all around Turkey. The objective was to demonstrate the benefits of leasing over buying-especially for mid to large size business companies.
Challenge:
Convince businesses to not to buy, but to lease. Avoid investing money in technology that will be obsolete very soon. Buying can be a huge financial burden for many companies. There needs to be a better solution. The campaign did not simply just tell the message, but it actually proved it with real visuals.
Idea:
In the last 50 years, developments in technology are happening at an unbelievably fast rate. Yesterday’s new is today’s old.Three different layouts show the technological evolution for a product with a timeline…
Apple desktop computers, HP printers and VW Caddy vans…
You can see how products evolve year by year in a chronological order. And you can see how a new model becomes old and useless in a very short time. So, why buy it? Lease it.
Executive Creative Director: Karpat Polat // Creative Director: Karpat Polat / Hande Güler //Art Director: Yiğit Gümüş / Hande Güler
İllustrator: Yiğit Gümüş
Awards:
Cannes Lions 2013 - Press - Bronze Lion // Cannes Lions 2013 - Outdoor - Finalist
Cannes Lions 2013 - Press - Bronze Lion // Cannes Lions 2013 - Outdoor - Finalist
