The Fashion Morning is the name under which Georgiana Ciornei decided to express her love for fashion.
She had previously activated under a different name and domain, but as she moved to London, she decided that a change was in order for her online activity aswell. 

The idea behind the design was to show Gergiana's love for fashion: morning till night, communication, women waist (something that fits you, the fashion lover).

Also, the idea is tied down to one movement. When a women is getting dressed, she does this "dance" , moving her waist from left to right. 

This direction was a must especially becasue of the current copies of a copy of a copy of a copy ... of some popular fashion magazine.