Westbourne Grammar 'Think Like a Hero' campaign
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    The campaign uses the school’s new brand positioning statement ‘Think Like a Hero’ and the concept of the monomyth or ‘hero’s journey’ as introdu… Read More
    The campaign uses the school’s new brand positioning statement ‘Think Like a Hero’ and the concept of the monomyth or ‘hero’s journey’ as introduced by American mythologist, writer and lecturer Joseph Campbell. The characteristics of heroism, and the everyday application of the different stages of Campbell’s hero’s journey, aligned to Westbourne’s approach to education and teaching. The brief was to create a campaign that was fresh, exciting and different. To be used throughout a wide range of marketing and advertising material over the next three years, the centrepiece of the campaign is a video telling the story of four of Westbourne’s current ‘heroes’ Read Less
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Yoke is behind a new campaign for Melbourne school Westbourne Grammar.
 
The centrepiece of the campaign is a video we made working with production house Tooth & Claw, which tells the story of four of Westbourne's current 'heroes'.
 
The video will be used throughout a wide range of marketing material over the next three years.