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Westbourne Grammar 'Think Like a Hero' campaign

Yoke is behind a new campaign for Melbourne school Westbourne Grammar.
 
The centrepiece of the campaign is a video we made working with production house Tooth & Claw, which tells the story of four of Westbourne's current 'heroes'.
 
The video will be used throughout a wide range of marketing material over the next three years.
Westbourne Grammar 'Think Like a Hero' campaign
Published:

Westbourne Grammar 'Think Like a Hero' campaign

The campaign uses the school’s new brand positioning statement ‘Think Like a Hero’ and the concept of the monomyth or ‘hero’s journey’ as introdu Read More

Published: