Inner East Melbourne Medicare Local - Pretty Official
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    Designed to help and assist GPs and other health care professionals in its catchment area, Inner East Melbourne Medicare Local was looking for a … Read More
    Designed to help and assist GPs and other health care professionals in its catchment area, Inner East Melbourne Medicare Local was looking for a campaign that covered a series of health messages under one banner. The result is a selection of pretty official public service announcements directly from the offices of some lesser known and slightly dubious looking ‘government departments’. Read Less
    Published:
Yoke is behind a new campaign from not-for-profit organisation Inner East Melbourne Medicare Local (IEMML).
 
Designed to help and assist GPs and other health care professionals in its catchment area, IEMML was looking for a campaign that covered a series of health messages under one banner.
 
The result is a selection of pretty official public service announcements directly from the offices of some lesser known and slightly dubious looking ‘government departments’.
 
Outdoor ad shells, digital bill board and cinema ads in IEMML’s local service areas kept the campaign targeted, while a selection of web films fed into an online and Facebook campaign.
 
Visit the campaign website here: www.prettyofficial.com.au
 
Video production: Tooth & Claw
Pretty Official - The Bureau of Thought Provoking Statistics - Upper Management
Pretty Official - The Bureau of Thought Provoking Statistics
Pretty Official - The Ministry of Really Useful Advice - Upper Management
Pretty Official - The Ministry of Really Useful Advice
Pretty Official - The Office of the Fairly Obvious - Upper Management
Pretty Official - The Office of the Fairly Obvious
Pretty Official - The Department of the Harsh but Fair - Upper Management 
Pretty Official - The Department of the Harsh but Fair
Visit the campaign website here: www.prettyofficial.com.au.