GOAL:
The goal of this redesign was to provide customers (trade, consumers, and prospects) with a high level understanding of Point Reyes along with their products, services, history, and brand. A main priority was to convert their existing site into something that would enable them to facilitate online sales of cheeses to consumers.
CHALLENGE:
Point Reyes was looking for a complete makeover but wanted to preserve their brand personality. At the same time, the user experience and buying process for a customer was a top priority. The ease of use and navigation needed to be flawless
SOLUTION:
By using their existing, high quality, food photography I was able to come up with a distinctly new color palette to promote their brand in a refreshing and professional manner. I simplified the navigation and made the wayfinding to purchase cheese initially recognizable. Upon first glance a consumer has immediate exposure to the shop through a primary banner CTA. They are then guided down the page where they can get their high level information about the company where following they are again given access to the shop and lastly asked to opt in to a mailing list which ideally would drive sales.
