GOAL:
Gyst sought help with their at-the-time broken website. The goal was to scrap their wordpress template and start with a newly revised hand-coded web-presence focusing heavily on the mobile experience.
CHALLENGE:
Since we weren't using the template, I was challenged to start from scratch and come up with a concept that both portrayed the message Gyst wanted to send as well as design and develop a website that performed well across all devices.
SOLUTION:
With some discussion and ideation we landed on a strategy that was simple, elegant, and informative offering a user a more direct and concise experience. Using their high quality food photos we were able to capture the elegance that they were trying to achieve. While not shying away from the bold usage of reds and blacks we were able to establish a sense of brand that was previously lost.
