Brief -
Develop a 'Back to School' promotional product for the Kelloggs brand that is bundled for sale with multi packs.
Target Market -
Primary: Kids 7-10 years
Secondary: Mums
Criteria -
Functional, high perceived value, relevant to target market and creative.
Develop a 'Back to School' promotional product for the Kelloggs brand that is bundled for sale with multi packs.
Target Market -
Primary: Kids 7-10 years
Secondary: Mums
Criteria -
Functional, high perceived value, relevant to target market and creative.
