Launched off of the meteoric success of Al-Rakyan Apparels, it is the brand which represents a borderless, global lifestyle. The creaters realized its prowess in creating culture to suit ongoing aura of music lovers. Hence, the birth of the apparel company, LD Jeans. Like music in my jeans, LD quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers. LD maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand’s attention to detail that has pushed LD beyond its core urban customer.