We designed a graphic identity that shows the concept of the brand in its look.
Based in the heart of Mumbai, Bodhi Tree is premium designer wear brand focused on the global silhouettes and neighbourhood fabrics. With a strong presence in the couturier
in the region as well global, the project’s main characteristic is the search for innovation and craftsmanship in all products.
The origin of the concept came from the name itself, which when fragmented also defined its graphic form, which makes the logo more intuitive and connected to the scope in which the brand is inserted.
The biggest challenge was to develop a strong and communicative image focused on the designer wear with creativity. We start, then, from an iconic logo mark served as the basis for the development of the visual identity.
All the details were designed to make the consumer experience different from other brands and highlight the values that the brand transposes.
