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    About

    Logo & accompanying materials for a bakery.
    Published:
BREIF:
Design a logo for Blackbird Bakery, which specializes in handmade bread for busy moms on-the-go. Specific request to avoid any typical baking/cooking symbols. 
 
- Student Work -
RESPONSE:
1. Research into demographic.
2. Wordmapping to discover keywords (seen in images below)
3. Research into look & feel, color, and typography styles based on chosen keywords. Ideas summarized into moodboards.
4. Begin sketching/logo design based on chosen keywords & moodboards.
5. Brand roll out, using elements of the logo across different products.