BRIEF:
Logo, identity, & packaging roll-out for Slow Stepper IPA.
 
- Student Work - 
APPROACH:
Drawing ideas from the concept of the brewery, 'water bears' became a symbol because of their ability to come back to life, just as the brewery has done in it's industrial surroundings. Water bears are strange & interesting microorganisms, and many of their quirky facts played major roles in the design, branding, & packaging. The main fact being that water bears can survive in outer space. 
PROCESS:
1. Research into demographic & beer labels that appeal to this demographic. 
2. Concept development of brewery & wordmapping to discover keywords. 
3. Research into look & feel, color, and typography styles based on chosen keywords. Ideas summarized into moodboards (see images below). 
4. Sketching & design of logo (see images below). 
5. Sketched handwritten & graphic elements and applied to appropriate roll-out. 
Slow Stepper IPA
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Published:

Slow Stepper IPA

Logo design, identity, & packaging design for Slow Stepper IPA.
3
86
0
Published: