In the course of the project we decided to use unusual media that will long be remembered by the target audience and purely reveal the big idea of our client. So now, anyone who violates the rules of the Krasnodar region receives a fine which also promotes and invites to feel the real speed at Sochi Autodrom.

 

According to our concept, on all state forms should be placed an invitation addressed to the violators of traffic regulations - these urban riders, independent, strong-willed and rebellious people - to have an unforgettable experience in the only real race track in the region, Sochi Autodrom, because the city is not a place for racing.

Supporting information helps to learn more about the track and services. There is also a web site where you can immediately make a payment or book a date.