Task. We were asked to create the original style of the Gorky Art Hotel to highlight it among other hotels in Gorki Gorod and to make it more attractive to the tourists.
Concept. Symbolic abstractionism in the art of the 20th century inspired the visual style of the hotel. This movement is known for its abstract wavy shapes, dynamic curves and particular color combinations.
Logotype. The letters ART are hidden in the abstract signage of the hotel. The colored spot in the background works together with the simple black typeface on the top. The color pallette is restrained and laconic.
Creation of the items resembling the original style. We created a number of the elements exploring the possibilities of the new corporate identity - for example, the design of the business documentation.
Also we designed the original line of the packs for hygiene products.
We integrated the style into interior and exterior.