Intelliworks
Intelliworks’ new site helps make the point of higher expectations for higher education.
Intelliworks’ new site helps make the point of higher expectations for higher education.
Intelliworks provides customer relationship management solutions for institutions of higher education, helping them make purposeful connections with their students. Their online presence is a starting point in informing and attracting potential customers as well as an important product messaging and placement tool.
When the company’s old site was no longer up to the task of accurately and efficiently representing its values on the web, Intelliworks approached me with the goal of creating a new and modern online platform that would provide easier access to information while increasing customer conversion.
The new design language of the site presents a refined brand message and facilitates the reinforcement of the company’s core values. A simplified overall structure, combined with a focus on usability also helps potential customers easily locate important information and engage further. The inner workings of the site have also been addressed by implementing a powerful and scalable content management system that allows effortless updating and maintaining while also acting as an effective tool in following and keeping in close contact with users.
When the company’s old site was no longer up to the task of accurately and efficiently representing its values on the web, Intelliworks approached me with the goal of creating a new and modern online platform that would provide easier access to information while increasing customer conversion.
The new design language of the site presents a refined brand message and facilitates the reinforcement of the company’s core values. A simplified overall structure, combined with a focus on usability also helps potential customers easily locate important information and engage further. The inner workings of the site have also been addressed by implementing a powerful and scalable content management system that allows effortless updating and maintaining while also acting as an effective tool in following and keeping in close contact with users.
