Kswiss, The California Sports Company, commissioned Adam&Co. to develop a lifestyle campaign for the 2010 Courtstyle line. The goal was to communicate three key points: Tennis, 1966, and Sunny California. Working with K. Swiss’ internal lifestyle division, Adam&Co. developed this campaign from concept through execution, including creative direction of the look and feel, development of a unique identity, and producing the shoot. The campaign will run in-store across their 400+ stores in Europe and Asia, as well as print advertising worldwide for 2011.
Photography by Jeremy & Claire Weiss
