Design, illustration, art direction, animation, audio direction.
Agency: Red Bee Media.
Client: UKTV
3D animation: Simon Graham
Agency: Red Bee Media.
Client: UKTV
3D animation: Simon Graham
Animation: Teak Tse
GOLD re-freshed their identity with a new tag line 'Stick Something Funny On'.
GOLD re-freshed their identity with a new tag line 'Stick Something Funny On'.
I deveolped a Heath Robinson style chain reaction concept which led to endless fantastical possibilities in the GOLD 'mindmap' world, activated by pressing the evolved button style logo and each time culminating in revealing the new line.
A 20 second ident, suite of Beops plus promo kit and navigation menu elements rolled the quirky fun out across the channel.
