Concept, design, direction, art direction, audio direction.
Agency: Red Bee Media.
Client: Abu Dhabi Television Network.
Post production: David Whatley, Simon Graham, David Farquharson.
On Screen Graphics animation: Dianne Dela Torre
Agency: Red Bee Media.
Client: Abu Dhabi Television Network.
Post production: David Whatley, Simon Graham, David Farquharson.
On Screen Graphics animation: Dianne Dela Torre
Music: John Rea
Shoot visual effects: Artem
A logo-centric solution to champion the extreme and varied emotions conjoured by the drama output on the Abu Dhabi Television Network. Shooting six different elements interacting with a model of the channel logo provided mesmorising footage to produce a suite of idents.
I designed a cross-network on screen graphics system to carry information consistently across four channels, the Drama package being decorated with jewel-like facets offering a rich, layered glass effect. This was applied in conjuntion with super-slow motion colourful powder explosions and magnified VT.
