This Illustration was created for the Evokeone exhibit "Evoke III".  Beginning with a freehand sketch we were able to build the lettering up and create a unique, fun and playful graffiti style illustration.   We wanted to keep it very simple in style and based around nature.  
Creative Process!
As you see, a basic white canvas was set up with a very basic lettering style outline started.
Once the lettering style was established the word was filled in with some nice wood grain and some leaves for necessary elements.
Small dots grouped together added nice texture behind the word and some minor brush settings allowed more dots to appear to be moving or falling adding action to the work.
To compliment the piece we added clouds to soften the space and continue building up the nature theme.  Additionally tree limbs were painted in and allowed more depth to the work.
Definition was added to the limbs as well as some color to the bg to compliment the tree color and nature feel.

Finally, we added a gradient, some noise to create a nice rich texture as well as some animals to the trees to complete the nature theme and look we wanted.
A close up showing the detail of the wood texture, and the other elements.
A close up showing the detail of the clouds, leaves and letters as well as one of the animals.
Enjoy this piece as well as the rest of the exhibit!