TITLE: House Shaped Point of Sale Display
Point of Sale: Advertise where and precisely when prospects are ready to buy.
PROBLEM SOLVED/NEED: Advertise home inspection services to potential home buyers and investors where and precisely when that are ready to buy. Dispense and protect brochures on home inspection.
DESCRIPTION: House shaped promotion that holds brochures for display at a home open for inspection and is also used to transport the brochures between house showings. Headline message on the roof alerts prospective customers to its relevance.
BENEFIT #1: It catches potential customer’s attention while they are looking at a property open for inspection, exactly when they are ready to buy.
BENEFIT #2: There is no repeat cost for advertising many times! Also, the house shaped display is a holder for brochures and is easily scooped up the real estate agent and dropped in their car between showings. The real estate agent and house inspector can cross promote, regularly giving each other referrals. A credible home inspection service speeds up sales.
CLIENT: Jordan Allard of Resicert (Home inspection services).
TARGET MARKET: potential home buyers
DELIVERY METHOD: it is displayed on a table at a home inspection. Ten are left with agents who are happy to do cross promotion with resicert since it moves their sale along.
QUANTITY : 10-20
CONTENT IDEAS: House shaped promotions work for builders, tradespeople, home insurance. Where the piece would be displayed would change to reach their target market.
PRODUCTION: One sided print on SRA3, can be machine varnished or celloglazed and then die cut on a cutting table. It can be made in paper or polypropylene (can be re-used many more times). Die cut piece that the client assembles with four folds and insertion of two tabs.
RELATED PRODUCTS: a flat business card shaped like a house, brochure.
WHAT’S GREAT ABOUT THIS FORMAT: It is a cost effective way to advertise repeatedly to potential home buyers and investors.
Copyright Jean Kropper 2015
