Versace Hotel on the Gold Coast had many repeat visitors. Some visitors would bring several guests which was a boon for the hotel. They wanted to reward them with a loyalty program. Wine and chocolate was over done and of too low a value to thank them. Instead they wanted to give vouchers for a variety of offerings, that might also inspire more sales: three hour boat rental, massages, helicopter rides, facials, etc.

Versace asked for mock ups of  pop up folders to carry the high end vouchers. They intended to send the print production overseas. I designed four variations.

The vouchers tuck into either a pocket on the lower right corner (You're fabulous) or into tabs. The voucher itself would be printed out by office staff on A4 paper, cut length-wise, folded and tucked in. Since the folders were message neutral, they could be used for other communications as needed.

Cover designs were  created with embossed borders, clear and metallic foils and printed images from the ornate mosaics featured at the hotel.