The Grand Daddy Hotel
Because Campaign
This campaign won a silver Loerie in the student category in 2011. The concept was simple. With such a fresh venue, who needs a reason to go there? This resulted in hundreds of reasons to go. Feckless, flippant, entirely cheeky lines were written and placed on a vast range of collateral, from 'do not disturb' signs to stickers to ambient decals.
Because Campaign
This campaign won a silver Loerie in the student category in 2011. The concept was simple. With such a fresh venue, who needs a reason to go there? This resulted in hundreds of reasons to go. Feckless, flippant, entirely cheeky lines were written and placed on a vast range of collateral, from 'do not disturb' signs to stickers to ambient decals.
