Task: to create product packaging. Many of us experience the discomfort of taking medication. This is connected with possible side effects which the manufacturer can hide, and confusion from an inability to comprehend information on the packaging of medicines. Our client Akvion stands for its quality products and excellent reputation and that’s why we use the big idea «Know and choose» in all communication which is the promise to give full detail about its preparation in the most accessible and friendly form every single time.
Differentiation through the use of color. Akvion’s bright packaging reflects the nature of the various groups of consumers. Active and calm, energetic and restrained, extroverts and introverts - everyone can find a suitable remedy.
Succinct typography implemented. A simple typographic solution allows the buyer to immediately see important information about the product.
Braille font used. As one of the active elements, we use Braille embedded in a typographic font, which helps blind people read the product information.
Encoded pictograms drawn. Each Akvion product has its own minimalist icon.
