Positions : Creative director / Art director / Copywriter / Illustrator / Photo editor / Graphic designer
Tasks : Naming / Simbol / Logotype / Visaul identity / Web design / User interface design / Game interface design
Agency : Paunovic Creative Studio, Serbia
Client : Vlad Mezheritsky Jr, USA

 

Vlad Mezheritsky Jr, the international high-ranked poker player, decided to start a new Internet platform for playing poker from your armchair at home. Upon the performed research and analysis, we started developing the name, visual identity and total branding. The term “Chip-Up” (meaning in the poker game a low-risk game with small bets with constant growth of wins) was designed as a small rising arrow in the shape of a house (symbolizing play from the armchair). The created symbol became their trade mark and the foundation on which we built their total visual identity. In cooperation with QSP Solutions developer team, we designed a complete software and poker game interface for this project.