Positions : Creative director / Art director / Copywriter / Illustrator / Graphic designer
Tasks : Simbol / Logotype / Visual identity / Stationary design / Packaging design / Web design 
Agency : Paunovic Creative Studio, Serbia
Client : Estinena, Serbia

 

Regarding the fact women are the target group for this plastic surgery clinic, we have redesigned the symbolism  of unpleasant surgical interventions into something pleasant and nice: 1) colours combination: royal purple + delicate pink, 2) surgical spotlights + a gear + red cross united into a small flower  - Estinena symbol, that we successfully  applied to the complete visual identity.